Broadcasting vs. OTT Competition: How Legacy Networks and New Streaming Giants Redefine the Market
Broadcasting vs. OTT Competition: How Legacy Networks and New Streaming Giants Redefine the Market
Blog Article
Terrestrial broadcast series have long been established as widely recognized TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, regional streaming services, and Wavve being leading competitors. As audience preferences evolve, competition between network-produced series and OTT services has heightened. Consequently, each platform is producing unique content and employing differentiated strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing stories with broad audience reach while maintaining time-honored formats. In particular, they actively cast renowned leads to boost ratings and produce television series that appeal to a wide range of age groups, thereby securing a consistent fanbase. Additionally, leveraging their decades of industry presence and brand trust, they continue to present familiar content, ensuring consistent success. This allows audiences to explore different channels to engage with traditional content through various mediums.
Differentiation Strategies of OTT Services
OTT providers are expanding their subscriber base by employing tactics distinct from legacy media. Firstly, they actively adopt unconventional narratives and experimental formats, prioritizing artistic direction and narrative depth over mass appeal. Secondly, they curate 후후티비 우회 tailored content that meets the needs of niche preferences, targeting unique fan bases. Lastly, they focus on producing globally accessible media aimed at the global market, allowing them to secure viewers not only within their region but also on a global scale. Through these methods, OTT platforms are building industry dominance in ways different from traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As major TV networks increasingly enter the streaming space, competition has become fierce. For instance, KBS and MBC operate their own OTT services, 'KBSon' and 'wavve', respectively, providing their existing produced series on online services. This initiative helps preserve the market presence of legacy networks while engaging modern audiences. Meanwhile, the emergence of new media services is shifting audience preferences towards more flexible viewing options.
Conversely, digital platforms are also enhancing their competitiveness by partnering with traditional TV networks. Netflix has gained worldwide success with Hallyu series like 'Squid Game' and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This strategic alliance helps both parties complement each other’s strengths, fostering a richer content environment. As a result, the lines between terrestrial and digital platforms continue to blur.
Ultimately, legacy TV series and streaming platforms are both competing and working together through their respective differentiation strategies. Terrestrial dramas maintain classic formats and broad accessibility, whereas OTT services provide bold and globally targeted content. As strategic partnerships and integration between these platforms continue to grow, audiences can expect a wider-ranging and enriched content environment in the future.
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